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40% of Americans use online dating, with numbers rising since the addition of dating apps on smartphones. The rise of popularity amongst younger adults have made it normal to meet someone through technology, and has also changed how relationships are formed.
what's new with spotter?
Spotter is catered to those interested in fitness and athletics. It was important to find a unique demographic to target so that users would find it easier to meet others with common interests. Spotter is also introduces a new "save" function, which promotes users to make more thoughtful choices about their potential matches.